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Tag Archive | Pottermore

Pottermore separates from Sony to start next stage of development

Image courtesy of Pottermore

Image courtesy of Pottermore

Pottermore has announced that they have ended their “successful relationship” with their “primary commercial partner,” Sony.

Unexpectedly, Pottermore announced the severance of ties with its founding partner in a press release this week.

On our part, we never would have expected this, considering the crucial role Sony has played in Pottermore’s development since its conception. The only reasoning we can gather is that Pottermore is ready to start an independent stage of their development, which is likely to entail a broadening expansion.

Whether Sony was holding Pottermore back from independence and expansion is unknown. The press release left no window into the reasons behind the separation, only stating that the relationship has “ended” and that the company is prepared to embark on their next phase of development.

You can read the CEO of Pottermore’s statements below; Sony has yet to make a statement.

Updated: Fansite SnitchSeeker reached out to Sony and Pottermore, and their responses are below, respectively.

A spokesperson from Pottermore told SnitchSeeker:

We are looking to explore new partnerships that will continue to help to develop the user experience in the areas of technology, creativity and commerce.

A rep from Sony spoke to SnitchSeeker about how the split would affect the site and products from the partnership. Their statement is below:

We will continue to sell our existing inventory of Wonderbook: Book of Spells and Wonderbook: Book of Potions, but will not produce any additional inventory. Anyone who owns Wonderbook will continue to receive customer service from Sony Computer Entertainment. Additionally, Pottermore at PlayStation Home will remain active for the foreseeable future and we will continue to provide customer support to its users.

Here is the full press release, issued Wednesday:

LONDON, ENGLAND, April 9, 2014 — Pottermore, the digital initiative from author J.K. Rowling devoted to the world of Harry Potter, today reported the conclusion of its successful relationship with its primary commercial partner Sony.

Pottermore.com launched in 2012 and has garnered millions of registered users. Sony was involved in the site’s development, and provided both commercial and creative support.

“After working together successfully, our relationship with Sony has ended,” said Susan L. Jurevics, CEO, Pottermore. “The partnership helped create a popular and robust digital experience for Harry Potter fans around the world. Pottermore is extremely well – positioned to build upon its success and enter its next phase in its development both creatively and commercially.”

As always, we will keep you updated with news if any is released.

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Bloomsbury to publish ‘J.K. Rowling: A Bibliography’

via GuardianBloomsbury will be releasing a new comprehensive bibliography of J.K. Rowling’s writing, J.K. Rowling: A Bibliography, this year.

J.K. Rowling: A Bibliography will be published on April 12, 2014 in the UK, and December 18 in the US, and is written by Philip A. Errington, the Director for Children’s Books within the Department of Printed Books and Manuscripts at Sotheby’s. The book is 448 pages long, and Amazon.com lists it on their website for $114. It will be published by Bloomsbury Academic, so we take this as being more of a textbook than anything.

Here’s the synopsis, via Amazon.com:

This is the definitive bibliography of the writings of J. K. Rowling. In addition to complete bibliographic details of all her books, pamphlets, original contributions to published works and broadcasts, there is detailed information on Rowling at auction, on significant reviews and on scholarly work on Rowling. This will be the first source on Rowling consulted by textual scholars, book collectors, auction houses, critics and researchers. The aim of the book is to record fact and dispel rumour on the fascinating publishing history of the Harry Potter series.

J.K. Rowling and Bloomsbury have not announced anything about the book formally, but we expect an announcement of some sort soon. We’ll be sure to keep you updated with the latest, so be sure to return for the latest details.

$114 is a lot of money — Will you be purchasing J.K. Rowling: A Bibliography? Tell us in the comments below!



Pottermore releases part two of Quidditch World Cup entry

Courtesy of Pottermore

Courtesy of Pottermore

Today, Pottermore released part two of J.K. Rowling’s two-part entry on the Quidditch World Cup, titled “Quidditch World Cup (1990-2014)”.

In the entry, the Harry Potter author synopsizes every Quidditch World Cup that has taken place from 1990,and reveals details about the upcoming 2014 competition, which will take place next month.

From the press release:

In ‘History of the Quidditch World Cup’ part two, ‘Quidditch World Cup (1990-2014)’, we can learn:

  • Which small country managed to beat China in a furiously contested match lasting 3 days
  • Which country’s team almost refused to play when their team mascots — a kind of African house-elf called a Yumboe — were all arrested outside the stadium
  • Which ‘Seeker’ had a short-lived stint as Burkina Faso’s Minister for Magic following his team’s win
  • Which Scottish player famously lambasted his hereditary short fingers for missing the Snitch in the 1990 Canada-Scotland final

And we find out key information about the 2014 Quidditch World Cup:

  • Where this year’s Quidditch World Cup will be held (because of the International Statute of Secrecy, venues are usually remote moors, deserts or deserted islands)

  • The full line-up of the sixteen countries competing, with J.K. Rowling’s pre-tournament predictions and insider tips

  • Which infamous player has come out of retirement to play in the Quidditch Wold Cup 2014 (he plays a big part in Harry Potter and the Goblet of Fire)

Visit ‘The Golden Stadium’ Moment in Chapter 8 of Harry Potter and the Goblet of Fire on Pottermore.com to read “Quidditch World Cup (1990-2014)

Last week, Pottermore published part one of this entry, the “History of the Quidditch World Cup,” which gave an insight into the historical background of the fictional competition, including how it started, rules and regulations of the games, and infamous World Cups. You can read the entry here.

Did you like the World Cup entries? Do you want to see more like these from J.K. Rowling? Tell us in the comments below!

Pottermore introduces Rematch Badge ahead of House Cup competition

The Rematch Badge

The Rematch Badge

Ahead of the Pottermore House Cup at the end of the month, Pottermore has introduced a new ‘Rematch Badge’.

From the Pottermore Insider:

The latest Pottermore Badge – the Rematch Badge – will be rewarded to users who, despite losing a duel, are then able to defeat their adversary in a rematch – added motivation for those who are already duelling determinedly to help their house achieve victory in the upcoming House Cup Championship.

Remember, the fifth Pottermore House Cup will be awarded to the winning house on March 30. House Pride Week is next week, and Pottermore is encouraging community members to tweet and submit videos showing their House Pride. Learn more about how to do this here.

So — will it be Gryffindor? Slytherin? Hufflepuff? or Ravenclaw? We’ll see at the end of the month… In the meantime, good luck to all houses!

J.K. Rowling publishes ‘History of Quidditch World Cup’ entry on Pottermore

Courtesy of Pottermore

Courtesy of Pottermore

Today, J.K. Rowling published the first part of a 2,400-word entry, ‘History of the Quidditch World Cup’ on Pottermore.com.

In the entry, written by the Harry Potter author in the last month (x), readers will “discover new information about how the Quidditch World Cup works, some of its more unusual rules and regulations, and the most infamous tournaments in its history.”

Readers will learn the story behind the tournament no one remembers, or the attack on the killer forest, in addition to never-before-revealed information the World Cup’s rules and rankings system and controversies surrounding the games.

Visit ‘The Campsite’ Moment in Chapter 7 of Harry Potter and the Goblet of Fire to read “History of the Quidditch World Cup.”

J.K. Rowling is releasing this new information now to reward fans for their support in the Scottish rugby team. Fans tweeted the hashtag #wizards4scottishrugby and retweeted the author’s promise to release this information on the Quidditch World Cup.

All of this is in conjunction with the Scottish rugby team’s fight to win the Six Nations Championship. Last month, the author revealed information about wizards’ unusual support towards for Scotland Rugby in an entry on Pottermore – which you can read here on Pottermore.com.

Also, the author tweeted today, promising to “tweet about things other than rugby from now on…” Are you as excited as we are?

“History of the Quidditch World Cup” and “Scottish Rugby” are only two of the more than fifty exclusive content entries written by J.K. Rowling for Pottermore. “History of the Quidditch World Cup” is now one of the most extensive entries on the site.

Pottermore also sent out an amusing in-universe press release in which they referred to Rowling (the character) as a “world authority on Quidditch,” who has been writing about the sport “since 1990,” which is coincidentally the year the real J.K. Rowling got the idea for the Harry Potter books. You can read the press release here.

Part two of the entry will be published next week on Friday March 21, and will detail “amusing recaps of Quidditch World Cup games from 1994 through to the upcoming 2014 World Cup.” We’ll be sure to update you once it is posted.

What do you think of the entry? Are you excited for part two? Tell us in the comments below!

Pottermore announces fifth Pottermore House Cup


Today, Pottermore announced that the fifth Pottermore House Cup competition is coming soon.

On Sunday, March 30, Pottermore will be naming the winner of the fifth Pottermore House Cup, awarded to the house with the most house points.

As with tradition, celebrations for the House Cup will include House Pride Week, during which a day is dedicated to each house for members’ to show their house pride on social networking sites.

This time around, however, they are encouraging Pottermore community members to create videos on Vine, Instagram, and YouTube, showing their House Pride. According to the Insider, “the video should include and continue the following phrase: “Hi Pottermore community, I am proud to be a Hufflepuff/Slytherin/Gryffindor/Ravenclaw because…”, and use one of the following tags: #SlytherinPride, #GryffindorPride, #HufflepuffPride, or #RavenclawPride.” More information will be released about this interaction on March 14.

Will you be sending in a video? Who do you want to win the Cup? As the Insider notes, this could be Ravenclaw’s time to shine, but Hufflepuff and Gryffindor could join the likes of Slytherin and win their second Cup. Or, the snakes could prevail once again for a third win! We shall see who is crowned winner in the coming weeks…

Learn more about the Sorting Hat from J.K. Rowling on Pottermore.com

Don’t forget — For those of you who have not been sorted can create a Pottermore.com account and head to the Great Hall to find out which house is best fit for you!

J.K. Rowling reveals wizarding world’s affection for Scottish rugby in new Pottermore entry

Image courtesy of Pottermore

Image courtesy of Pottermore

In an extensive new entry on Pottermore.com, J.K. Rowling revealed the wizarding world’s affection for the Scottish rugby team.

Ahead of the RBS Six Nations (rugby league) match between Scotland and Italy this weekend, J.K. Rowling revealed the story behind the wizarding community’s interest in Scottish rugby in an entry on Pottermore.

The wizarding world’s affection for the Scottish rugby team is all the more bizarre because a substantial part of wizarding society knows nothing about Muggle sports, which they regard as inherently dull and even silly.  Yet the Scottish rugby team has become a wizarding meme – part in-joke, part genuine interest – which has its roots in the nineteenth century and is a tale both sad and uplifting.

The author continues to tell the story of (new) character Angus Buchanan, “a Squib who went on to become famous across both the Muggle and wizarding world – an historical achievement – and whose career is still celebrated today by the Wizarding Supporters of Scottish Rugby Union,” the Pottermore Insider reads.

The author also tweeted out her support for the Scottish rugby team, encouraging her followers to use the hashtag #wizardsforscotlandrugbyteam, in light of the new information.

You can visit chapter eight of Goblet of Fire on Pottermore to read Angus’s full story, in addition to fifty other pieces of writing from the author on the site.

J.K. Rowling on Gilderoy Lockhart: Full clips revealed on Pottermore.com

Image courtesy of Pottermore

Image courtesy of Pottermore

As we previously announced, Pottermore released three new audio clips and one from the archives, of J.K. Rowling speaking about Gilderoy Lockhart.

According to the Pottermore Insider, listeners can “learn more about Lockhart’s family background, his failed business idea and where the Sorting Hat nearly put him during his time at Hogwarts.”

You can discover these audio clips and refresh your memory (no pun intended) on Gilderoy in book two, chapter 13 on Pottermore.com.

Pottermore Reveals Time-Lapse Goblet of Fire ‘Moment’ Video, Audio Clips about Gilderoy Lockhart at ‘A Celebration of Harry Potter’

Laptops in Orlando

The house-themed backgrounds that greeted Pottermore booth visitors at the event.

Over the past three days, Universal Studios in Orlando, Fl. has been hosting A Celebration of Harry Potteran all-ages event of pure fun that celebrates everything that is the wizarding world. In attendance were Evanna Lynch, James and Oliver Phelps, Matthew Lewis, and Mark Williams, who portrayed Luna Lovegood, Fred and George Weasley, Neville Longbottom, and Arthur Weasley, respectively.

As previously reported, Pottermore was involved with the Celebration, hosting its own booth and event. At their presentation, Pottermore’s Creative Director revealed a time-lapse video of the creation of a Pottermore Moment. From the drawing board to the final splashes of color, it shows the making of a Moment from the final installment of Harry Potter and the Goblet of Fire on Pottermore.com, titled ‘Snape’s Dark Mark’ (from Chapter 36 of the book). You can watch the video below.

In addition to the video, the creative director also previewed three exclusive audio clips of J.K. Rowling giving a detailed account of the beaming, fraudulent Gilderoy Lockhart. In them, she discusses Lockhart’s family life and background, failed business endeavors, and the Sorting Hat’s first choice of house before it decided to put him in Ravenclaw. Rowling also examines today’s celebrity-championing culture, and shows a mischievous sense of humor as she candidly talks about the lavishness and overkill of celebrity.


Gilderoy Lockhart

For those of you who were unable to attend A Celebration of Harry Potter, don’t fret! The audio clips are available for exclusive early listening on EW.com and theguardian.com. The clips will also be making their way over to their permanent home at Pottermore.com in a few days. Keep your eyes open for notifications from Pottermore Owl, and check Pottermore.com frequently to see if they have been uploaded!

In the meantime, let’s give our warm birthday wishes to Gilderoy Lockhart, as he celebrated his 50th birthday just yesterday! From all of us at the Pottermore News team: we hope you are faring well at St. Mungo’s, Gilderoy, and, of course, remaining happy signing autographs and receiving fan mail and weekly letters from Ms. Gladys Gudgeon (though you are still not quite sure why)!

Please share your birthday wishes to Gilderoy Lockhart below!


Some fans at ‘A Celebration of Harry Potter’ wishing Gilderoy Lockhart a very happy birthday!

Images courtesy of Harry Potter Wiki and the Pottermore Insider.

Pottermore releases second installment of ‘Goblet of Fire’

PottermoreToday, Pottermore released the second installment of Harry Potter and the Goblet of Fire, chapters 12 through 20.

In this installment, the Pottermore Insider announces, users can:

Squeeze Goyle’s boils in the dungeons and collect a Potter Stinks badge, meet characters such as Mad-Eye Moody and Rita Skeeter for the very first time and discover new information from J.K. Rowling about the international wizarding schools Beauxbatons and Durmstrang.

As mentioned above, there are two new J.K. Rowling Exclusive Content entries, about Beauxbatons and Durmstrang, as well as an insightful overview of the Dailey Prophet.

Next week, from January 24-26, Pottermore will be at the Celebration of Harry Potter convention at Universal Orlando to present new artwork from the final installment of Goblet of Fire, preview an audio clip on J.K. Rowling, and give insight in the behind-the-scenes work at Pottermore. We’ll have full coverage of their event, so stick with us at Pottermore News.

Happy Exploring!

What do you think of the new chapters? …the new J.K. Rowling entries? Tell us in the comments below!


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